정새롬

Saerom Chong

an innovative curator, an entrepreneur, and a pioneer.

My passion for sustainable business and marketing brought me to Hankuk University of Foreign Studies. I ended up majoring in Language & Trade. , focused on international business and economics. Eager to learn how to motivate the community, this carried me to double major in Media Communication, concentrating on Advertising, Public Relations, and Branding.

I have great interest in Social Impact. Being in others' shoes, identifying the problems and devising user-centric solutions - that is what I love.
I'm fascinated by the invisible forces that shape our world, furthering my commitment to more equitable outcomes in cities. I would like to find innovative solutions to social problems that we face, utilizing my business insights from my experiences.

Over the past 3 years, I have gained professional experience spanning marketing campaigns, user experience design, project management, research, and communications.

02

EM Normandie Business School

Bachelor in Business Management Program

Le Havre, France 🇫🇷

Jan. 2023 – Apr. 2023

University of California, Berkeley

Bachelor in Business Management Program

Berkeley, CA 🇺🇸

Mar. 2020 – Febr. 2024

  • Honors: Schoolab Equitable Design Lab Pitch Champion
Hankuk University of Foreign Studies

B.A. Advertising·Public Relations·Branding, Language & Trade

Seoul, South Korea 🇰🇷

Mar. 2020 – Febr. 2025

  • Honors: National Humanities Scholarship, HUFS Alumni Association Scholarship Scholar

03

2024 Seoul Food Expo

English Interpreter

Ilsan, South Korea 🇰🇷

June. 2024

  • Successfully provided professional English interpretation and escort services for a buyer from Georgia at the Seoul Food 2024 Export Fair
  • Expertly assisted with English interpretation, utilizing specialized export terminologies such as MOQ (Minimum Order Quantity over a 3-year period), logistics, and distribution methods to ensure precise and effective communication with domestic companies

Schoolab Paris

UX/UI Design Innovation Consultant

Paris, France 🇫🇷

Oct. 2023 - Mar. 2024

  • Designed the web interface for the online leadership program, enriching the content with compelling storytelling
  • Played a pivotal role in initiating and strategically positioning the inclusive leadership program, conducting in-depth research on benchmarks for various DEI, cognitive bias, and multiculturalism programs in France
  • Directed a unique bootcamp program using design thinking strategy in order to assist startup incubator clients in enhancing their venture branding

2023 Global Infrastructure Cooperation Conference

Liaison

Seoul, South Korea 🇰🇷

Sep. 2023

  • Successfully served as the liaison officer for the Mauritius delegation during a two-day event
  • Provided professional English interpretation services, ensuring clear and effective communication
  • Escorted protocol activities, upholding the highest standards of diplomatic courtesy and decorum

Schoolab DEI Collaborative Project with a Leading Streaming Service

Sustainable Innovation Student Consultant

Berkeley, CA 🇺🇸

Aug. 2022 – Dec. 2022

  • Researched user needs about enhancing video streaming experience for blind/low vision communities by exploring potential implementations of an immersive “Audio First” or “UI-less” interface through the lens of diversity, equity, and inclusion
  • Developed and tested auditory prototypes with support groups by integrating the feedback; presented a pitch to the client company on a weekly basis 
  • Served as a liaison by communicating with blind/visually impaired community organizations and professionals, including elders, youth, and parents; Interviewed and recorded 20 meetings gaining a deeper understanding of the need for a text-based interface to maximize compatibility with voiceover in devices 

Management Association for Strategic Thinking (MAST) at HUFS

Project Manager / Chairman of Advertising & Public Relations

Seoul, South Korea 🇰🇷

Aug. 2021 – Jul. 2022

  • Proposed marketing strategies to one of the world’s ten largest interactive video game companies NEXON KOREA with their IP franchise to build long-term trust between users and directors 
  • Collaborated with 7-Eleven; Devised marketing campaigns to enhance brand experience and increase sales by creating retail convenience stores that attract customers to revisit
  • Optimized publishments of blog/website posts highlighting current industry trends, and monthly trajectories of club activities, via multiple different media channels 
  • Refined effective hashtags and topics for the advertising posts to elevate content which resulted in receiving double the number of applications the following semester and gaining a significant number of followers on Instagram

TicTocCroc Inc. Kids Education Center

English Counselor & Curriculum Designer

Seoul, South Korea 🇰🇷

Jul. 2020 - Jul. 2022

  • Designed a highly successful ESL curriculum of weekly English Book Club Activities for over 120 students, which translated to a re-registration rate of 90% in 3 months
  • Collaborated with senior managers to improve existing curriculum by diagnosing key pain points from parent’s feedback prompting an innovative change in other branches located in Seoul
  • Executed weekly workshop with 100+ parents through verbal feedback during office hours by keeping track of each student’s strength resulting in customized support to meet educational objectives
  • Established and shared detail-oriented class guidance for fellow tutors which fostered connections between team

Decode

Logistics Assistant

Santa Clara, USA 🇺🇸

Nov. 2022

  • DECODE Innovation Conference is the annual flagship event organized by DECODE, the largest Silicon Valley tech and entrepreneurship non-profit co-hosted between UC Berkeley and Stanford
  • Organized logistics of registration counter and help desk to complete administrative process by checking-in, confirming speaker’s arrivals providing students, entrepreneurs and investors a platform to share, connect, and be inspired
  • Maintained a positive guest experience by guiding networking sessions in a timely manner.

Munhwa Future Report Conference

Logistics Staff

Seoul, South Korea 🇰🇷

Jul. 2022

  • Worked as a staff for Munhwa Future Report 2022 , held in Korea Chamber of Commerce and Industry (July 17)

World Knowledge Forum

Speaker’s Lounge Staff

Seoul, South Korea 🇰🇷

Sep. 2021

  • Worked as a Speaker's Lounge staff for 2021 World Knowledge Forum held in Seoul, Shilla Hotel (09/14/21~09/16/21)
  • Operated pre-meeting room by greeting and checking-in speakers, confirming the presentation materials, and assisted in broadcasting the panel discussions via Zoom for the event which served over 3,358 participants on/offline, including staff, NGOs, and organizations
  • Facilitated cross-functional cooperation with the conference logistics team, writing meeting reports in a professional demeanor reflecting the immediate changes in sessions
  • Arranged meeting sequences, making sure VIP needs were met to the highest standard over the event period

International Student Organization

Event Planning Leader

Seoul, South Korea 🇰🇷

Aug. 2020 - Aug. 2021

  • Spearheaded cultural group activities and set language exchange topics for about 250 language exchange pairs (Korean- Spanish) to help them improve foreign language skills
  • Organized Korean cultural booth events for 2 semesters to provide foreign exchange students with cultural understanding of Korea

Nano Korea 2021

Staff

Seoul, South Korea 🇰🇷

Jul. 2021

  • Worked as a staff for Nano Korea 2021, held in KINTEX (07/07/21- 09/07/21)

Asian Leadership Conference

Staff

Seoul, South Korea 🇰🇷

Jul. 2021

  • Worked as a staff for Asian Leadership Conference, held in Hotel Shilla (30/06/21- 01/07/21)

Goyang City Culture Foundation

Content writer

Seoul, South Korea 🇰🇷

Aug. 2020 - Dec. 2020

  • Curated and drafted monthly art newsletter posts on the official blog of 7K followers, highlighting the values of local culture & artists
  • Edited and revised a series of 8 articles to engage the community by covering public art projects, exhibitions, and local partnership promotions
  • Worked closely with senior coordinators optimizing blog content to produce compelling and impactful stories

04

Skills

Achievements